Verified Ratings and Reviews Publishing Program

We have partnered with Amplify Reviews to implement the ratings and reviews program on our website. Read below to understand how our feedback is collected, and how we moderate what will and will not be published.

Why publish reviews?

We are proud of the work we do with our clients and the trust that we earn every day by putting our clients’ needs and goals first. We also understand that the process of selecting a financial advisor can be daunting to consumers. We’ve chosen to embrace the feedback that we receive from our clients, use that feedback to constantly improve, and share the feedback with the broader community. One intended benefit is to help individuals in search of a new financial advisor relationship to gain insight into the experiences our clients have had working with us.

Verified Reviews – Collecting Feedback:

We have partnered with Amplify Reviews to collect feedback from our existing clients. All clients are provided the opportunity to provide feedback via an email feedback request. To reiterate, only current clients are surveyed, and clients are not offered any compensation for their feedback. There are no known material conflicts of interest with any respondent. Each rating/review represents only that client’s experience, and each client’s experience may not be representative of other clients’ experiences. Any client’s experiences are no guarantee of future performance.  Our website displays client reviews collected from the previous 365 days.  

Ratings – all ratings are included in the calculation of our average rating. Regardless of the comments/reviews from a given survey, the quantitative rating is included in the overall average rating that is displayed on our website. In other words, 100% of survey responses are included when calculating the overall average rating that we display on our website, and ratings are automatically updated when new survey responses are processed.

Reviews/Comments – We are committed to publishing client feedback, regardless of sentiment. In other words, we will not “cherry pick” only favorable reviews. However, for several reasons, some free-form comments may not be suitable to publish on our own website. All comments are reviewed against our exclusion criteria, and unsuitable comments are not published. These testimonials may not be representative of the experience of other customers, and they offer no guarantee of future performance or success.

EXCLUSION Criteria

Comments containing any of the below types of content are not suitable for publishing, and therefore will not be shown on our website:

  • Libelous, aggressive, abusive, profanity, racist or discriminatory remarks
  • Personally Identifiable Information which could unintentionally disclose the identity of the survey respondent/reviewer.
  • Uninterpretable statements
  • Comments determined to have been left by a non-client
  • Comments pertaining only to the survey tool
  • URLs to external websites
  • SEC’s general prohibitions – As these reviews fall under the SEC’s definition of advertisements, they may not contain any content covered by the SEC’s general prohibitions. Under the general prohibitions, an advertisement may not:
    • include an untrue statement of a material fact, or omit to state a material fact necessary to make the statement made, in light of the circumstances under which it was made, not misleading;
    • include a material statement of fact that the adviser does not have a reasonable basis for believing it will be able to substantiate upon demand by the Commission;
    • include information that would reasonably be likely to cause an untrue or misleading implication or inference to be drawn concerning a material fact relating to the adviser;
    • discuss any potential benefits without providing fair and balanced treatment of any associated material risks or limitations;
    • reference specific investment advice provided by the adviser that is not presented in a fair and balanced manner; include or exclude performance results, or presenting performance time periods, in a manner that is not fair and balanced; and
    • otherwise be materially misleading.

If you have any questions or concerns about any of the content contained in our ratings & reviews, please email Gwen@lifeplanfin.com to share your concern or request more information.